The Technogym Pure Strength Row is the powerhouse of the Pure Strength back category. While the “Low Row” pulls from a lower angle to target the lower lats, the Pure Strength Row features a more horizontal trajectory. This makes it the ultimate tool for building high-volume thickness in the middle of the back, specifically targeting the rhomboids and the traps.
Designed for heavy-duty plate loading, it is a staple in professional sports clubs where athletes need to develop explosive pulling strength without the lower-back fatigue associated with barbell bent-over rows.
Technical Specifications
-
Type: Professional plate-loaded horizontal rowing machine.
-
Target Muscles: Rhomboids, Mid-Trapezius, Latissimus Dorsi, Rear Deltoids, and Brachialis.
-
Movement Pattern: Divergent path of motion. The handles move slightly outward as they are pulled toward the body, following the natural anatomical arc of the shoulder blades to ensure a peak contraction.
-
Independent Arms: The arms move separately, allowing for unilateral training. This is essential for correcting “pulling” imbalances and allows for a greater range of motion on each side.
-
Chest Support: A large, high-density foam chest pad stabilizes the torso. This allows the user to pull maximum weight without “cheating” with the legs or straining the lumbar spine.
-
Multi-Grip Handles: Features both vertical (neutral) and horizontal grips. Switching to a wide horizontal grip shifts the focus to the upper back and rear delts, while a neutral grip emphasizes the lats.
-
Adjustable Seat: Gas-assisted seat adjustment allows for quick height changes to align the user’s chest perfectly with the support pad.
-
Footrests: Large, non-slip foot platforms provide a solid anchor point, allowing the user to drive through their legs for extra stability during heavy sets.
-
Integrated Storage: Four built-in weight horns for easy access to Olympic plates.
-
Dimensions: 119 cm × 138 cm × 130 cm (47″ × 54″ × 51″).
-
Product Weight: 135 kg (298 lbs) without plates.









